Shiseido Fino Premium Touch Shampoo 550ml – Japanese Royal Jelly Shampoo for Dry, Damaged & Colored Hair

The Shiseido Fino Premium Touch Shampoo 550ml is the everyday cleanser from Japan's much-loved Fino hair care line. It is made for hair that feels dry, rough or tired from colouring, perming and heat styling, and it washes with a fine, creamy lather that leaves hair soft, smooth and easy to comb. If you already use the famous Fino hair mask, this is the shampoo designed to go with it.

Why you'll like it

• Moisture while you wash: formulated with royal jelly extract, a beauty-serum ingredient the brand uses to help hair hold on to moisture.
• Smoother, easier-to-manage lengths: PCA helps hair feel sleek so fingers and combs glide through.
• Kind to coloured and permed hair: developed for dry, damaged and chemically treated hair.
• Fine, rich foam: wraps each strand and rinses clean without a heavy, coated feel.
• Soft floral scent: Fino's signature "grace floral" fragrance.
• Family-size pump bottle: 550ml lasts well for regular washing.

How to use Fino Premium Touch Shampoo

1. Wet hair and scalp thoroughly with lukewarm water.
2. Pump a suitable amount into your palm and work it into a lather.
3. Massage gently into the scalp, then smooth the foam through the lengths.
4. Rinse well. Follow with conditioner, or with the Fino hair mask once or twice a week.

Key ingredients

Royal jelly extract and PCA are the featured care ingredients. The full ingredient list is printed on the bottle; formulas can vary slightly between production batches, so please check the pack you receive if you have a known sensitivity.

Who it's for

Best suited to dry, frizzy, dull, colour-treated or permed hair. It can be used by women and men as a regular shampoo. If you prefer a sulfate-free routine, note that this is a classic lathering shampoo and not a sulfate-free formula.

Product details

• Brand: Fino (Shiseido heritage, now produced by Fine Today)
• Size: 550ml pump bottle
• In the box: 1 x Fino Premium Touch Shampoo 550ml
• Origin: Japanese brand

100% authentic

Every item at Glamour Face is 100% authentic and sourced through authorised supply channels. We ship across the UAE from Dubai.

Complete the routine

Pair it with the Shiseido Fino Premium Touch Hair Mask 230g, or browse more from Shiseido, our shampoo collection and all hair care.

Frequently asked questions

Is Fino Premium Touch Shampoo good for coloured hair?

Yes. The brand developed it for dry, damaged, colour-treated and permed hair, so it is a common choice for hair that has been through salon processing.

Is Fino shampoo sulfate-free?

No. It is a traditional lathering shampoo and is not sold as sulfate-free.

Can I use Fino shampoo every day?

It is designed as a regular shampoo, so you can use it as often as you normally wash your hair.

What does Fino shampoo smell like?

It has a soft, clean floral scent that the brand calls grace floral.

Should I use it with the Fino hair mask?

They are made as a set. Shampoo first, then apply the mask to the lengths and ends for a few minutes before rinsing.

What is the price of Fino Premium Touch Shampoo in the UAE?

The current price at Glamour Face is shown at the top of this page in AED, with delivery across Dubai and the UAE.